Northerntool.com Website Review & Ratings + Northerntool Coupons
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Northerntool.com Website Review & Ratings + Northerntool Coupons

Northerntool: Products & Services

Northerntool's success is nothing less than remarkable. The company sells over 30, 000 diversified products, whereby the entire selection is specially formatted to fit your mobile device - you can shop using your phone. Once you become a customer, you are entitled to a free catalogue provided you request for it.

But what elevates Notherntool several notches higher than its competitors is the handy features it offers. Among them include shop sales + specials, hotline membership, buyer's guides, lowest prices guarantee and easy site navigation. Notherntool welcomes affiliates and has lucrative careers too.

The ultra deep selection of the company's product category and accessories include:

This explains why you can shop by category at Notherntool. You can also shop by brand; the company has over 1,500 different types of brands, and they include the following:

 Notherntool supplies its products and accessories to do-it-yourselfers and businesses alike.

Northerntool: Company Background

Notherntool is a family owned and operated business. The founder and C.E.O, Donald L. Kotula, grew up in Minnesota's Iron Range where he worked for his father, recycling industrial debris. He later, in his teenage years, began his business to refurbish and sell used hydraulic components. Upon graduating from University in 1972, he worked as an accountant for two different companies. But it's after he parted ways with the third company - Ziegler, a heavy equipment dealer - that he had gathered reliable experience, and Northern Hydraulics was born in 1980.

Donald says he responded to "a Ranger's resourcefulness", and the entire family support helped the business grow while more products were added. A year later,1981 saw Donald open the first store in Burnsville, Minnesota. Truly determined he was as he proudly says, "What we couldn't get from suppliers, we often made ourselves."

In 1991, Donald successfully launched a manufacturing business under the NorthStar brand. However, it's in 1998 that Northern Hydraulics changed names to Northern Tools + Equipment, and this was to suit the products the company offered.

To date, alongside thousands of employees, Donald runs the company together with two sons, Ryan and Wade. Northerntool's World Headquarters is located in Burnsville, Minnesota, United States. The company, which has been in operation for over 30 years, has more than 70 stores throughout the US.

Northerntool: Customer Feedback & Reviews

Notherntool has worldwide customers, which explains why customer reviews are mixed. Some reviews exhibit customer satisfaction while others portray some harsh tone! A few snippets would do.

Here's what's on epinions.com:

An enthusiastic customer is generous enough to rate the company with 5 stars. And just see what "bshirle" would do to recommend Notherntool:

"Absolutely the best customer service around. You want the best, Northern Tool is the best. Northern Tool, has a host of tools and equipment that is absolutely the best in price and in structure.....The site is so easy to navigate, i think even a child could find what they are looking for.......Looking for the best in tools and equipment? This is the place to go, absolutely. They stock everything that a person could possibly look for......I tell you this is one fantastic company. Order yourself a catalog today, or check out their online catalog. This is one place you don't want to miss out on. Guaranteed."

Some customer, though, can't help making known their brooding bitterness due to dissatisfaction. Hear "rchapee" talk it out:

"Horrible Customer Service, Poor Operations......They wouldn't upgrade the shipping and said that they will not refund me the shipping if I don't accept the order, nor would they offer a discount for the trouble.  It took three days for the item that was in stock to ship and it won't make it before I start my project so I had to rent something.  What a waste.......Based on my story and a few other, it appears they are quite unorganized and have serious operational issues.  16 minute in queue and on hold times, the first representative was not exactly friendly or wanting to help, and a poor customer service policy will be driving customers far away from this place. It won't take long for a competitor to see this and exploit it."

How about resellerratings.com?

On this site, yet another happy customer, "ptofvt", lets the world know how they'd been satisfied at Notherntool. And here's a good one:

"Once again I've had a good experience with Northern Tool. I bought a defective air stapler which they promptly replaced and paid for shipping the original tool back to them."

But "mechanics200" won't keep quiete either, and below are their grievances:

"Ordered a Makita LCT300W cordless 3 piece combo kit which Northern had listed on the Amazon site. They would not honor the advertised price and cancelled the order."

We ain't done yet; a complaint shoots up at pissedconsumer.com, and Ericro101 says:

"Northern tool refuses to honor a gift card which they say has expired, because although their normal gift cards don 't expire, this "promotional" one that was obtained by redeeming credit card points, does. There is nothing on the card itself which states this expiration period."

Northerntool: Business Credibility & Trustworthiness

Notherntool is not BBB accredited, but it has a rating of B+ on a scale of A+ to F. Even so, 97 complaints closed with BBB in the last three years. This applies to the world headquarters in Burnsville, Minnessota. And while the company's subsidiaries are also listed, they haven't been accredited by BBB too. I'd recommend Notherntool applies for BBB accreditation to win customers' trust.

Nonetheless, Notherntool prides itself in over 30 years owning and operating the business as a family.

Northerntool: Website Popularity & Google Ranking

According to traffic received in the last three months, Notherntool ranks globally at 9, 465 on Alexa, while the US rank is #1, 944. Notherntool has 2, 970 sites linking to it, which boosts its reputation. Most of the site's audience seems to be Caucasian, who are disproportionately men over the age of 45, and with no postgraduate education. On average, visitors spend 4 minutes per website visit with about 39 seconds per pageview. Further analysis on Alexa proved that 30% of visitors view only a page, while most visits are from the US.

Notherntool has a unique visitor count of 2, 592, 967 on compete.com, which is up 2.47% from the previous year. This ranks the company  #3 in the competitive rank. Topping the list is harborfreight.com followed by grainger.com, and leading from the bottom is mytoolstore.com, preceded by grizzly.com. Northerntool's UVS rank is 706, while the Google PageRank positions it #5 out of 10.

Northerntool: Social Media Presence

Notherntool has a reliable social media presence. You can follow the company's activities and product developments on twitter, where it has 1,444 followers, and 1,239 tweets The company seems to be updating the twitter page up to twice a day. You can also catch up with the company's latest happenings on facebook, where the page has 20, 645 likes. At the time I visited the page, 68 people were talking about Notherntool. The company is also on YouTube where most of its products have been demonstrated.

Northerntool: Website Security & Safety

Notherntool has online order security - it tested Norton SECURED, which confirms it uses the industry-standard SSL. And besides it testing McAfee SECURE, it uses a secure connection (http://) whenever you check out with your products. In a nut shell, online purchase is secure at Notherntool.

In addition, the company's Google Safe Browsing diagnostic page states that Notherntool is not currently listed as suspicious. In the last 90 days, the site hasn't hosted malicious software nor has it functioned as an intermediary for the infection of any sites. In the same time frame, Google tested Northerntool's 384 pages and no malicious software was found to be downloaded or installed without user consent.

Northerntool: Pricing & Packages

Here are some of the prices of the highest rated products at Notherntool:

These prices compare favorably with other competing sites. However, Notherntool guarantees lowest prices; once you purchase a product online at the company, and you find the identical item advertised nationally for less by competitors, Notherntool will refund you 110% the difference. You may also take advantage of the hotline membership and enjoy reduced product prices.

Northerntool: Shipping Rates & Policies

Notherntool does ship internationally, as much as it does in the US - including Alaska and Hawaii. Whilst most of shipping is free, international shipping incurs extra charges on the customer's part - the customer is responsible for taxes, duties/customs as imposed by their government. Moreover, unless exempted from taxes, residents of some of the states in the US must pay applicable sales tax; these include Colorado, Florida, Georgia, Iowa and you can see the complete list on the website's shipping + delivery page.

You may also join the hotline membership, and take advantage of free shipping on all hotline catalogue orders plus orders of up to 50lbs. However, if you don't qualify for free shipping, you can calculate your shipping charges using a shipping calculator tool, which is  available at Northerntool's product pages and shopping cart page.

Time taken to ship items varies as listed below:

  • Priority shipping: 2 to 4 business days
  • Express shipping: 2 to 3 business days
  • Parcel post to Alaska and Hawaii: 30 business days
  • Factory-shipped items have delivery times listed on the product delivery page of the product.
  • For standard shipping, see Expected Delivery Times.

Shipping options at Notherntool depend on your shipping address plus the type and quantity of your order. Notherntool provides the following shipping carriers:

  • Parcel Post
  • UPS Ground
  • UPS 2nd and Next Day Air
  • FedEx 2nd and Next Day Air
  • Freight Truck

For international shipping rates, you may call 1-800-221-1589, or email the international sales department at intlsales@northerntool.com.

Northerntool: Payment Methods Accepted

At Notherntool, you can pay using the following credit cards:

  • Visa
  • MasterCard
  • Discover
  • American Express

Credit cards are charged once items ship. But if your order is to be shipped directly from the manufacturer, your credit card is charged upon your order being processed.

Other payment options include PayPal and Northern Gift Cards, which can be used up to 2 cards per order. It's true the company doesn't offer C.O.D, but you can send your order with a check or money order. For government buyers, Notherntool proudly accepts GSA SmartPay.

Northerntool: Returns, Refunds & Exchange Policy

Notherntool does truly accept returns, but to determine if your product is returnable, first fill a Return and Exchange Form prior to requesting a return or exchange. The company absolves itself responsibility for damage incurred on any item once you sign for the item in satisfactory condition.

The return policy further stipulates that accompany all qualified returnables with an RMA#, and return items in 30 days. Items returned after 30 days are subject to warranty, and thus, must be authorized by a customer service representative. Once returned, items take up to four weeks to process. Note that 15% restocking fee applies to items shipped directly from the manufacturer while refunds include product price only.

The following items can not be returned:

  • Go-carts
  • Mini-bikes
  • Scooters
  • NorTrac items
  • Night vision and some winches

Once oiled or gassed, diesel powered products can not be returned to Notherntool; they ought to be returned to an authorized service center for purposes of repair and for coverage under the warranty. Drop-ship items can not be returned to Notherntool.

Northerntool: Product images & screenshots
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Comments (3)
Ranked #7 in

Well researched and thorough review. Well done!

I like that it is a family-owned business. Great work on this review, Sarah!

Back for another read today and going to send out on Twitter as well!

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